There’s a new viral skincare trend taking TikTok by storm: skin flooding. But unlike some of the more out-there viral trends we’ve seen, this K-beauty-inspired trend is aimed at quenching dehydrated skin. And that’s something we can get behind! But what exactly is skin flooding? And does it really deliver the plump, flawless skin of your dreams? We’re taking an in-depth look at summer’s biggest skincare trend to help you decide whether it’s right for your skin type and concerns.
What is Skin Flooding?
While we can thank TikTok for skin flooding’s catchy moniker, the actual process isn’t anything new. Skin flooding is similar to many K-beauty routines that layer hydrating and moisturizing skin products in a particular order. If this sounds similar to other recent viral trends like
- Skin flooding emphasizes the importance of applying hydrating products on damp skin to amp up hydration and improve absorption
Skin flooding routines rely on hydrating ingredients—specifically hyaluronic acid—over layering moisturizers.
How does Skin Flooding Work?
Skin flooding pulls water into the skin by layering products containing hyaluronic acid onto damp skin. Hyaluronic acid is a humectant, meaning it acts as a magnet for moisture, pulling water from the environment so it’s trapped within the skin. When you apply a hyaluronic acid formula onto damp skin, it bonds with those water molecules and pulls them into your skin as it absorbs, further boosting skin hydration.
How well does this work? Consider this: Hyaluronic acid can hold up to 1000 times its weight in water. And it not only hydrates, it pulls in extra moisture, plumping cells with water and holding it there.
When you layer on additional products in the right order, you not only increase the amount of hyaluronic acid and water you’re adding to your skin, you’re also making it harder for that moisture to escape. The result: skin that’s plump, smooth, and balanced.
How do I Skin Flood?
Skin flooding is gaining traction on TikTok because of its overlap with another trend: skinimalism. The idea is that when you use the right ingredients the right way, less is more. Use this easy, four-step skin flooding routine to get smooth, plump, flawless skin that lasts all day long.
Step One: Antioxidant Cleansing Oil
Start with our
Step Two: Hyaluronic Facial Mist
While your skin is still damp from cleansing, spritz with our
Step Three: Copper Peptide Rapid Plumping Serum
Immediately follow the hydrating mist with a dropper full of our award-winning
Step Four: Omega Repair Cream
Lock in hydration while supporting your skin’s moisture barrier with our rich, fast-absorbing