With the tumultuous 20s behind you, your 30s are when you’re really hitting your stride as an adult. But newfound responsibilities can come with new sources of stress as you take on more at work, perhaps tackle parenthood, or even face fertility struggles head-on.
As you begin to take life more seriously, a confluence of concerns means skincare in your 30s is serious business, too. This is the decade where you’ll start seeing small changes in your skin’s appearance. You may notice fine lines around your eyes, or discover dark spots from previous sun exposure while still experiencing some of the concerns of your 20s such as acne.
These changes mean it’s time to retool your skincare routine for your 30s. Fortunately, a few tweaks can make a big difference in your skin’s overall health and appearance. Here’s how to update your skincare for healthy, glowing skin.
Step One: Deep Clean Without Overstripping
Late nights out during your 20s may have led you to rely on wipes for cleansing and removing makeup. Unfortunately, the convenience of cleansing wipes comes at a heavy cost to your skin. Wipes can be very abrasive, tugging on your skin and damaging the natural moisture barrier that protects it from bacteria and pollution. They may also contain irritating alcohol and fragrance.
The best skincare routine for your 30s begins with a gentle cleanser that cleans out pores without irritating or overstripping, such as our
Step Two: Use a Toner That Hydrates and Refines
Skincare in your 30s can mean combatting breakouts and uneven skin texture. Target both as you prep your skin to receive moisture with our
Our alcohol-free toner uses white willow bark extract—a natural, oil-soluble beta hydroxy acid - to gently but powerfully exfoliate and decongest pores. Meanwhile, caviar lime extract works its alpha hydroxy magic to gently exfoliate dead cells from the surface of your skin. All this happens without any drying or overstripping thanks to our sugarcane-derived squalane, which balances the skin and leaves it smooth and hydrated.
Step Three: Treat Signs of Fatigue
The skin beneath our eyes is naturally more delicate than on the rest of our face. So it’s no surprise that the increased stress you may be experiencing can show up in your under-eye area as dark circles and fine lines.
Target both with our
Step Four: Prevent Premature Aging
Prevention is the name of the game when it comes to skincare in your 30s. Now is the time to double down on protective, nourishing ingredients to keep your skin healthy and radiant as you get older. Specifically, vitamin C is a key ingredient to incorporate in your 30s.
Start by targeting signs of past sun damage with our
Our shelf-stable formula contains 10% vitamin C to visibly brighten while fighting free radicals. Our proven-effective serum also has a secret weapon: white shitake mushroom. This mushroom blend starts fading dark spots immediately and continues correcting discoloration with continued use.
In addition to vitamin C, retinol is an important preventative skincare ingredient to introduce in your 30s. Long considered the gold standard of anti-aging, this dermatologist-beloved ingredient speeds cell turnover to increase collagen production and reduce the appearance of fine lines, wrinkles, and dark spots. Unfortunately, more rapid cell turnover can sometimes cause irritation if you don’t have the right formula.
During your nighttime routine, massage our Retinol Night Serum into completely dry skin and be sure to use sunscreen the next day.
Step Five: Hydrate and Brighten
While hydration is always crucial for healthy skin, your 30s demand a moisturizer that nourishes your skin on multiple levels. Our
In this innovative soft, velvet face cream, sugarcane-derived squalane delivers a powerful boost of vitamin C and fermented lemon peel to instantly brighten while minimizing signs of aging, and fighting free radicals and pollution. The skin is left plump, nourished and hydrated with a lit-from-within glow.
At night, follow
Step Six: Lock In Active Ingredients
Seal in your skincare and create an on-trend, dewy finish with our multi-award-winning
Step Seven (AM): Protect With SPF
As signs of past sun exposure begin to show up on your skin, it’s even more important to protect yourself against further sun damage. Our