Life is always changing, and your skin changes along with it. Some of these changes occur as you alter your lifestyle, and others happen as your body shifts into new phases of life. All of this means that the way you care for your skin should evolve as your life does.Keep reading to learn how to choose the best skincare for your age to get your best, healthiest skin whether you’re 27 or 72 years old.Skincare In Your 20’s
Preserve And ProtectTake it from us: you’ll wish you’d given yourself a lot more grace in your 20s when it comes to your appearance, especially your skin. Twenty-something skin is amazing! It’s got bounce and fullness that scream I’m young and the world is my oyster. But here’s the thing: that incredible suppleness doesn’t last. And it disappears much faster if you don’t protect your face from the sun.
You’ve probably heard this ad nauseam at this point, but we’ll say it again. Wear SPF. Every. Darn. Day. It’s the key to effective skincare in your 20’s, as it helps delay dark spots, fine lines, and other premature signs of aging. And, no, moisturizer with SPF doesn’t cut it. Sunscreen is more than just an ingredient. To truly protect you, it needs to form a protective film on top of your skin to shield it. Moisturizer with SPF also tends to be less water-resistent, making it less than ideal for outdoor workouts or beach days.Reef-safe, 100% mineral sunscreen - like our Squalane + Sheer Zinc Mineral Sunscreen - works like a suit of armor, bouncing UVA and UVB rays off the surface of your skin so that they can’t penetrate and cause damage. Dermatologists recommend using an SPF 30, PA+++ rated sun like ours every day. Not only will it help protect you against the sun, it may also help shield you from damage due to the blue light emitted by your TV or computer.
Our sunscreen also contains our hero ingredient, sugarcane-based squalane. This cruelty-free hydrator is bioidentical to the moisture in human skin. It’s deeply moisturizing, and also helps our non-nano zinc penetrate deeper to provide better protection. Shop Reef-Safe SunscreenApproach Acne DifferentlyThe twenty-something years can yield a few different types of acne, including blemishes due to oily skin, or hormonal acne, which often pops up specifically on the chin. Adult acne deserves a different approach from the harsh astringents and cleansers you may have tried during your teenage years. These harsh irritants often make adult acne worse. If you suffer from acne, skincare in your 20’s needs to be gentle, but effective. We recommend our Squalane + Amino Aloe Gentle Cleanser, which lathers into a satisfying foam to deep clean pores without stripping your skin. Follow with Squalane + BHA Pore Minimizing Toner to clarify and reduce the look of pores, then top with Squalane + Probiotic Gel Moisturizer. As its name suggests, this ultralightweight formula includes probiotics to help fortify your skin’s natural defenses, helping to calm areas of redness and keep bad bacteria at bay.
Get The RoutineYou Do YouThis decade can be an exciting time of self-discovery and experimentation both with your lifestyle and your look. Skincare in your 20’s can create the perfect canvas for your wildest makeup look, or help your natural beauty shine through. Here are a few tips and tricks to help you along your way:If you love experimenting with makeup, we highly recommend double cleansing your skin at night. Think of cleansing your face like cleaning a floor: you have to sweep before you mop, otherwise you’re just spreading all that dirt around. It’s the same with double-cleansing. Start with our Squalane + Antioxidant Cleansing Oil to dissolve makeup and balance your skin, then follow it with our Squalane + Amino Aloe Gentle Cleanser to really get into those pores.Building A Skincare Routine In Your 30’s
Get Serious About ExfoliationBetween career, relationships, and maybe even kids, our 30’s are when life really starts to speed up. Unfortunately, our skin doesn’t follow suit. Your 30’s are when skin cell turnover starts slowing down, leaving a dull-looking layer of dead skin cells sitting on top of the brighter, healthier skin underneath.Adding a chemical exfoliant to your skincare routine in your 30’s can help. It helps to dissolve that layer of dead skin cells to reveal the new skin underneath. Our Squalane + Lactic Acid Resurfacing Night Serum contains 10% lactic acid to gently exfoliate and reveal smoother, more luminous skin overnight as our hero ingredient, squalane delivers soothing hydration to help minimize irritation.
Shop Squalane + Lactic Acid Resurfacing Night SerumIncorporate Vitamin CWhile you may not see signs of aging yet, an ounce of prevention is worth a pound of cure. Dermatologists recommend incorporating vitamin C into your skincare routine in your 30’s. This powerful antioxidant works to fight free radicals while also addressing existing sun damage including hyperpigmentation, fine lines, and wrinkles. It also brightens and supports elasticity and collagen production, which also begins to wane in your 30’s. We recommend incorporating Vitamin C into your daytime routine with our Squalane + Vitamin C + Dark Spot Serum. It’s specially formulated to be gentler than most Vitamin C products, yet still highly effective. In clinical trials, 100% of participants reported an improvement in dark spots and sun damage after just one week of daily use.
Double down on Vitamin C by massaging in a few drops of Squalane + Vitamin C Rose Oil as the last step in your skincare routine. This celebrity favorite delivers brightness and bounces while helping to improve the look of fine lines while also sealing in moisture.
Do Your Body GoodYour face isn’t the only area that suffers from slower skin cell turnover. Uncover smoother, more hydrated skin all over with a microbead-free body scrub.OurSqualane + Enzyme Sugar Body Scrubuses two kinds of exfoliation. Our chemical exfoliant, pomegranate enzyme, gently dissolves the bonds that keep dead skin cells attached to the epidermis, and biodegradable sugar physically sloughs them off. In clinical trials, 100% of participants reported better hydration in a single use, and smoother, more radiant skin after a week. Learn more
You may also notice the skin on your body isn’t as taught as it was in your 20’s. If this is the case, reach for Squalane + Caffeine Clean Body Cream for lasting hydration that also firms and tones. With niacinamide to support skin barrier function, sugarcane-based squalane to nourish and hydrate, and caffeine to tone trouble areas, this rich moisturizer will help your body look and feel its best.
Shop BodyInvest In The Right Eye CreamLate nights at work and the demands of a busy family life can both be taxing on your delicate under-eye skin. Fatigue can lead to dark circles that make you look more tired than you actually are, and stress can sap your skin of moisture.Choosing the right eye cream can help you look more alert and rested, which can come in handy whether you’re on an 8 am Zoom call, or simply trying to feel human again after having a baby. (Or both!) Improve the look of dark circles while quenching dryness with our Squalane + Marine Algae Eye Cream. This deeply hydrating formula instantly lifts, firms, and smooths the look of skin using pink marine algae, paracress extract, and squalane to provide lasting hydration.
Shop Marine Algae Eye CreamAn Anti-Aging Skincare Routine For Your 40’s
Let’s be clear: mature skin is beautiful skin. We earn our wrinkles through years of hard work, memorable life experiences, and service to others. So when we talk about anti-aging, we aren’t trying to erase those hard-won battle scars. Instead, we’re working against some of the skin’s natural processes that can result in less-than-healthy skin. The goal is to look and feel your personal best at every age, no matter how you choose to approach the visible signs of getting older.Support Collagen ProductionA loss of estrogen during this decade may cause a loss of collagen and elasticity, making your face feel less plump and bouncy than it used to. That’s why collagen-boosting peptides are a must for any anti-aging skincare routine in your 40’s. Improve the look of fine lines, wrinkles, and sagging skin with our Squalane + Copper Peptide Rapid Plumping Serum.
In clinical trials, participants reported an instant plumping effect and improvement in hydration thanks to proven-effective ingredients including copper peptides, and our rapid plumping complex which contains sugarcane-based squalane, hyaluronic acid, and polyglutamic acid. These ingredients draw moisture to the skin for lasting results.Shop Squalane + Copper Peptide Rapid Plumping SerumLoad Up On Vitamin CVitamin C is essential to an anti-aging skincare routine for your 40’s. If you incorporated this proven-effective ingredient in your 30’s, keep going. And if not, start right away.Vitamin C has been shown to have cumulative results with continued use. So not only will it help prevent new dark spots and fine lines from forming, it will also work to improve the appearance of the ones you already have. We recommend using our Squalane + Vitamin C Dark Spot Serum in the morning along with our Squalane + Vitamin C Rose Oil to brighten and seal in your skincare morning and night.
Don’t Neglect Your NeckNora Ephron was famously inspired to write an entire book of essays by her regret over not caring for the skin on her neck when she was younger. We’re here to help make this chapter in your life a happier one with the gentle reminder to bring your skincare down over your neck and chest. Although you may not notice it yet, the delicate skin in these areas is changing in the same way your face is, and it’s important to support it as it matures.The backs of your hands are another area that deserves some TLC. We recommend massaging any excess skincare into this often-overlooked area, then following with SPF to protect and hydrate. Squalane + Zinc Sheer Mineral Sunscreen melts into any skin tone, leaving no white cast.The Best Skincare For Women Over 50
Ease Your Skin Into Hormonal ChangeEstrogen is partially responsible for plumping and hydrating the skin, as well as stimulating the production of collagen and elastin. When menopause causes estrogen levels to plummet, many women notice an increase in dryness and wrinkling as well as thinning of the skin.The best skincare for women over 50 includes plenty of extra hydration, plus ceramides and lipids to help replenish the underlying fat layer that keeps skin looking smooth and supple. Our Squalane + Omega Repair Cream. Contains omega fatty acids, ceramides, and sugarcane-based squalane to deeply hydrate, repair, and help restore the skin’s natural moisture barrier. Layer it by first applying a dropper of ourSqualane + Copper Peptide Rapid Plumping Serum for an instant plumping effect, extra hydration, and improvement in the look of fine lines and wrinkles.
The skin on your body may also feel especially dry. Deeply hydrate and seal in moisture from head to toe with 100% Squalane Oil. This vegan, fragrance-free moisturizer is bioidentical to your skin’s natural moisture, providing deep hydration while protecting it against further moisture loss.
Switch To An Oil-Based CleanserThe natural decline in your skin’s moisture levels and elasticity may mean that your old cleanser is too harsh for your skin. Oil-based cleansers are not only more gentle, they also add moisture back into the skin, helping to combat age-related dehydration.Our Squalane + Antioxidant Cleansing Oil is the perfect addition to your skincare routine in your 50s. It digs deep into pores to dissolve makeup and impurities while delivering powerful antioxidants known to target UV damage and signs of aging.
Shop Squalane + Antioxidant Cleansing OilTake Time Out For Self CareGetting older has its perks. Life’s slower pace in the coming decades mean more time for mindfulness and self-care practices such as gua sha facial massage, extra time in the tub, or a layered skincare routine.
One of the beautiful things about aging is that we’re more sure of ourselves and what’s most meaningful to us. So as your schedule slowly clears, do more of that, whatever it is. Chances are your sense of fulfillment will be written all over your face. 
