2024 Skincare Trends: Trends to Rule the Year

1. Clean Beauty

We can make as much as the world needs without negatively impacting the planet. It would take three adult sharks to provide the equivalent amount of squalene needed for ten bottles of 100% Squalane Oil. Biossance eliminated reliance on sharks and can produce the world’s yearly supply of squalane using only 1 sq km of land without requiring irrigation - addressing the world’s needs without depleting the planet, and saving 2 million sharks from slaughter every year.

Finally, all Biossance formulations are developed in a facility certified by My Green Lab—the gold standard for laboratory sustainability practices for responsible usage of energy, waste, and water. 

2. Science-Backed Ingredients

One of the biggest 2023 skincare trends will be a step away from wacky TikTok trends and back towards science-backed, data-supported ingredients. People want skincare that works. Anything less is a waste of time and money. 

• Is formulated by scientists using evidence-based methodologies
• Can contain both natural and synthetic ingredients
• Is tested by dermatologists for safety and efficacy 
• Is also clinically tested under real-world conditions

3. Multitasking, DIY Beauty Products

1. Add a drop or two to any foundation for silky, dewy coverage
2. Mix it with lipstick to create a glossy, brightening lip oil
3. Touch a drop to each cheekbone to highlight
4. Apply a drop on your cuticles or hair ends to lock in moisture
5. Use it in a glazed donut skincare routine for the ultimate dewy glow without makeup

4. Invisible SPF

Reef-safe, 100% mineral sunscreen will continue to dominate the discussion about broad-spectrum SPF in 2023, but with an added emphasis on melting into every skin tone.  

Our Squalane + Zinc Sheer Mineral Sunscreen is the perfect example. Our reef-safe sunscreen provides SPF 30 PA+++ protection using non-nano zinc to keep your skin protected from harmful UVA and UVB rays while melting into every skin tone. 

• Water lily to cool and calm after sun exposure and stress
• Aloe to soothe after UV exposure
• Sugarcane-derived Squalane to deeply hydrate and fortify the skin’s natural protective barrier

5. Skinimalism

If you’re interested in simplifying your routine, we recommend looking for formulas containing proven  ingredients like retinol,  and vitamin c that provide multiple benefits to address multiple concerns in a single product. Start a chat with one of our Clean Beauty Advisors to create an individualized routine to address your unique concerns, or try this easy 4-step routine suitable for every skin type:

1. Cleanse with Squalane + Amino Aloe Gentle Cleanser to deep clean pores without overstripping.
2. Tone with Squalane + BHA Pore-Minimizing Toner to dramatically resurface and clarify while prepping skin to receive moisture.
3. AM: Deeply hydrate and visibly brighten and improve the look of dark spots with our Squalane + Vitamin C Dark Spot Serum.PM: Dramatically improve the appearance of fine lines, wrinkles, and dark spots with our Squalane + Retinol Night Serum
4. Deeply moisturize while improving the look of fine lines, wrinkles, and dark spots while fighting free radicals with our Squalane + Vitamin C Rose Moisturizer.

 6. The Wet Look

Expect to see glazed donut skin continue trending in 2023, but with a daytime twist. Slicked-back hair paired with dewy skin is set to make a splash this year as celebrities and influencers embrace the nourishing benefits of ultra-moisturized skin. 

1. Double Cleanse. Start your skincare routine with a refreshing gentle cleanse using our Squalane + Amino Aloe 
2. Treat The Look Of Enlarged Pores. Next, unclog and minimize pores with our alcohol-free Squalane + BHA Pore Minimizing Toner. Natural beta hydroxy acids from willowbark extract work together with squalane to help you get that smooth, flawless, hydrated glazed donut look.
3. Deeply Hydrate Delicate Undereye Skin. The skin around our eyes is thinner and more delicate, making it more difficult for this area to retain moisture, which can contribute to crepiness and fine lines. Our Squalane + Marine Algae Eye Cream quenches thirsty undereye skin while minimizing the appearance of fine lines and wrinkles.
4. Use A Peptide Serum. Copper peptides are a naturally occurring plasma made within the human body to help repair tissue. While we make less of them as we age, applying a few drops of our Squalane + Copper Peptide Rapid Plumping Serum can help make up the deficit, making your skin plump, bouncy and visibly smoother…just like a glazed donut.
5. Nourish With A Rich, Restorative Cream. Unlike an actual glazed donut, glazed donut skin screams “healthy.” And good health starts with good nutrition. Nourish and repair with our Squalane + Omega Repair Cream. This rich, whipped cream utilizes hyaluronic acid, squalane, ceramides, and omega fatty acids to deeply hydrate while restoring and supporting your skin’s natural barrier. The result: smoother, more radiant skin that stays exceptionally hydrated all day.
6. Seal With A Brightening Facial Oil. This final step is truly the lynchpin to nailing this look. Adding a few drops of Squalane + Vitamin C Rose Oil as the final step in your routine seals in your skincare while turning up your glow about 500 watts . But this step is about more than getting the superhumanly dewy finish you’re looking for. It gets you that glazed donut look while Vitamin C works to improve the look of fine lines, and uneven tone and texture. Squalane hydrates while helping chios crystal oil to penetrate deeply, giving your skin a youthful bounce and a megawatt glow.
7. Protect with reef-safe sunscreen. Invisibly shield from damaging UV rays with our SPF 30 PA +++ Squalane + Zinc Sheer Mineral Sunscreen. Our hero hydrator, squalane, boosts hydration and creates a dewy, radiant finish.

7. Clean Skin

We recommend incorporating our Squalane + BHA Pore-Minimizing Toner to visibly shrink pores and improve uneven texture while boosting hydration. Follow with serum and moisturizer targeted to your individual concerns, then create a lit-from-within glow with our Squalane + Vitamin C Rose Oil.